There’s big news for Nigerian music. D’banj and younger brother Kay Switch have signed a Pan-African distribution deal with Sony Music Entertainment.
D’banj who signed with Def Jam Records through a deal with Kanye West‘s G.O.O.D Music last year now joins Sony’s RCA Africa label while Kayswitch’s deal included a multi-album, worldwide exclusive contract. DB Records will now have their records distributed by RCA.
RCA is home to top artistes like Christina Aguilera, Kelly Clarkson, Alicia Keys, Mario, Monica, and Pitbull. D’banj’s DB Records fields Kay Switch, producers J Sleek, Deevee as well as himself.
‘Partnering with D’Banj is a seminal
event for us at Sony Music Entertainment Africa. We’ve always admired
his talent and to be able to assist with bringing D’Banj’s music to
millions of fans, established and new, across the continent is an honour
for us’, says Managing Director of Sony Music Entertainment Sean Watson.
‘It’s a new era for Africa, the
birthplace of music and I’m excited about this very powerful partnership
with Sony Music through which we will give birth together to a new era
with endless opportunities for my fans, producers, artists and the start
of a new time for a revolution in music from Africa. Nothing is
impossible’, D’Banj says.
‘We are really excited to be
partnering up with DBanj and his DB Records label. The recent launch of
iTunes in Africa means that Nigerian fans and those elsewhere on the
continent will now readily be able to access this amazing music as soon
as it comes to market’, Spiro Damaskinos, Director of RCA Records Africa.
Just this year, D’banj and former
partner Don Jazzy parted ways after dissolving the very popular Mo’Hits
Records. Don Jazzy has also gone on to set up his own record label Mavin Records.
‘It’s always been D’banj’s dream to
see something this monumental take place in Africa. It’s a successful
business plan that will help Nigerian music and will be a gateway for
other Nigerian artistes. Let the games begin’, Bankulli Seun, D’banj’s manager told US.
The move was also facilitated by entertainment company, MCOMM.
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